Edi wow. Ikaw na. Nosebleed!

 These few, seemingly innocuous colloquialisms are probably the most obvious evidence of an anti-intellectual culture. Pepper a sentence with an idiom, a piece of trivia, or an uncommon word, and you’re met with an almost defensive whatever attitude, as if to be intelligent is to be condescending.

The good news is that even with the resistance, Filipino bloggers are actually enthusiastic now more than ever! Thanks to increasingly accessible Internet connectivity (as unreliable as it may sometimes be), more and more Filipinos are utilizing the world wide web as an avenue for literal expression. They’re free to write in the language they’re comfortable in and improve their skills in the language they haven’t mastered. They’re free to express and share their thoughts about their own experiences and learn about others’.

Blogging is an easy way to reach a wide, diverse audience. Even better is that this connection goes both ways—a comment can change your mind, or teach you to hold more stubbornly to your convictions. A dissenting article can inspire inquisition.

These days, blogging can even become a career. It can open a lot of doors. Opportunities can go straight to your email inbox, and that wouldn’t have been possible just a few decades ago. A Bloggy award is a key that can throw doors wide open. Participating in the event, whether as a judge, sponsor, volunteer, nominee, or voter, supports the availability of opportunities for brilliant people who would otherwise remain out of everyone’s radars.

Bloggys 2015 is not merely an event that recognizes the top and most relevant blogs in existence today. It fosters a sense of community among bloggers of all shapes and sizes, all walks of life. Nominees have different interests—food, beauty, sports, business, travel—and even with conflicting perspectives, they all come together to represent a growing community of knowledge and expression.

The Philippine Blogging Awards is a cheerful, positive, and unintimidating response to what can otherwise be referred to as an anti-intellectualist attitude. It has a nature of inclusivity rather than condescension and marginalization, which are two things that probably fuel the resistance to smart in a country rife with social and political conflicts and frustrations. There’s no sarcasm in the wow’s here, no shaming in the congratulations. Writers celebrate writers; audiences celebrate authors. Nominees aren’t dictated by privilege; they’re determined by the strength of their individual convictions and the value others have found in their work. That’s a remarkable achievement, especially when the event is, quite simply, fun!

Winning a Bloggy not only gives one validation. It can mean something bigger than that—a wider audience, a greater impact. It can mean new friends, whose blogs also happen to be great sources of entertainment and information. These are all methods to a more cosmopolitan perspective, of expanding your world without leaving your country. Better yet, words become as human as they can be when you match them to real faces and voices.

The Internet gives ordinary people a voice; the Bloggys celebrate it.


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